Top 5 Virtual Fitness Programs in the UK Q3 2023

In the third quarter of 2023, the virtual fitness app market in the United Kingdom saw dynamic trends across the top five applications. Here’s a detailed look at their performance metrics.

Strava: Run, Bike, Hike had a notable quarter with weekly revenue peaking at approximately $463K by the end of July. Download numbers fluctuated, reaching a high of around 30K at the start of the quarter and dipping to about 23K mid-September before recovering to 27K. Weekly active users remained relatively stable, averaging around 850K, with minor variances.

AllTrails: Hike, Bike & Run experienced consistent weekly revenue, peaking at approximately $104K in early September. Downloads declined steadily from 29.5K in mid-July to about 17.5K by the end of September. Active users showed a similar downtrend, starting at 156K at the beginning of July and ending at around 117K in late September.

JustFit: Lazy Workout & Fit saw a significant increase in weekly revenue towards the end of the quarter, reaching close to $50K by the last week of September. Downloads also showed an upward trend, climbing from 18K at the start of the quarter to nearly 32K by quarter's end. Active users grew steadily from around 68K in late June to over 96K in the final week of September.

OS Maps: Walk, Hike, Run, Bike maintained a stable weekly revenue, peaking at approximately $189K in late August. Downloads, however, showed a declining trend from around 20K in late June to 9.5K by the end of September. Active users mirrored this trend, decreasing from about 57K to 47K over the quarter.

Fitbit: Health & Fitness demonstrated steady performance with weekly revenue peaking at approximately $380K at the end of June and stabilizing around $225K by the end of September. Downloads fluctuated slightly, averaging around 15K to 20K. Active user numbers remained relatively constant, averaging around 750K throughout the quarter.

These insights underline the varying dynamics in the virtual fitness app market in the UK for Q3 2023. For more detailed insights and data, visit Sensor Tower.